In this week’s issue:
- Audible Signs Gwyneth Paltrow
- Podcasting is for Everyone
- YouTube is taking podcasting seriously
- Fixing Your Room to Fix Your Recordings
Audible Signs Gwyneth Paltrow
Podcasting continues to attract massive names. The latest is Gwyneth Paltrow and her Goop organisation signing a distribution deal with Audible.
While old-school podcasters may not be excited about the big names taking up the air in the space, this is a sign of the health of the medium.
Podcasting is for Everyone
While podcast listeners lean young, it truly is for everyone and is seeing growth in older audiences. So if your company has an older market, you can convert a whole new demographic.
YouTube is Taking Podcasting Seriously
If you’re not closely following the podcast industry you may not know about the debate that rages about video podcasts. Are they essential? Are they useless? Are they even podcasts?
Podcast spec has always included video, but network infrastructure and the devices precluded the widespread use of video.
But as technology has advanced video has become more popular driven obviously by YouTube.
Video and Audio are very different media though with different ways to engage, so not every podcast will suit video. And you may simply want to record in your pyjamas.
Fixing Your Room to Fix Your Recordings
Podcasters love microphones. A decent microphone does a lot for your audio quality, but often where you record is even more important.
Not many homes have a perfect recording environment, but look at your options to optimise your recording quality.
A large room gives you a lot of ringing high frequency resonance. A small room gives bass build up and muddy recordings. But most rooms benefit from some kind of treatment.
This may sound intimidating, you don’t necessarily want to cover your open plan sitting room in acoustic treatment, but that’s often not necessary.
Large open spaces, glass, high ceilings and tiled floors will give you a lot of reverb. So recording in a room with soft furnishings and heavy curtains will give you better results. You can also hang blankets, rugs and heavy coats around the room to break up high frequency reverb.
Folks with walk in closets like to record in those. They do fix distracting high frequency echoes that way, but they can get bass build up in small spaces. This creates muddiness, but that can be preferable to the alternative.
Bass control is a whole area of audio treatment in its own right so I won’t get into it too much, but it’s something to be aware of.