Is Your Brand Being Heard?
The last few years have seen a lot of volatility and uncertainty in most industries. Economies are contracting, growth is slowing and it’s hard for any business to stand out in the marketplace.
It more important now than it has ever been to put a human face on any business, to show that companies are made of people and demonstrate authority in their field. This is why podcasting is a growing, if still underused, area for marketing.
If you are a podcast listener, you will know that parasocial connections grow quickly to the hosts and cast of the shows you listen to. If you are not a listener, you may still have heard of well know podcast hosts like Joe Rogan, or business podcasters like Mel Robbins and Steven Bartlett.
Podcast Instead of a Sales Call
This is all true and useful, but have you heard about how a podcast can directly help you to achieve sales?
If you have found a prospective high-ticket client, instead of booking a sales call, book them on your podcast instead. Developing trust and connection is a critical part of sales, so getting someone to talk about themselves and their successes and challenges will help you establish rapport. Then when the time comes for you to make your pitch, they are more inclined to give you the chance to make your case.
Let Me Help You
But setting up a podcast is a fiddly process, and keeping it running takes time and admin. A podcast agency can handle it for you, but they can be very expensive. To the point that it may not be worth the investment.
But I’m not an agency. I’m not going to pretend I have a team of assistants and agents to help me do my work. I’m just a guy with 8 years in the industry and 20 years as a podcast listener, who knows what works. So, I’ve developed a product to help business owners and executives efficiently and cost-effectively leverage their time, expertise and personality in a way that will help them reach new clients, strengthen connection to exiting ones and collect qualified business leads.
