Podcast Spotlight – 17th January 2023

This Week:

·        Launch Your Podcast Right – 🚀 How to (smartly) launch a podcast from nothing 🚀 (substack.com)

·        Comedy Reigns Supreme – Comedy Reigns Supreme – Podcast Business Journal

·        A Rough Year Ahead for the Podcast Industry? – This Could Be a Rough Year for the Podcast Industry (vulture.com)

Launch your Podcast Right with Podcast Marketing Magic

From Podcast Marketing Magic – Shreya Sharma (she/her) & Lauren Passell

If you’re not subscribed to this newsletter yet, change that. They are beginning a series on how to start your podcast and there’s gold in it already from what microphone to consider, to what software is free and make syour life easier.

Comedy Reigns Supreme

From Podcast Business Journal

Edison Research has released their Q3 of 2022 findings and they have found that comedy is king among weekly podcast listeners.

But some personal advice, if you’re considering starting a comedy podcast for the big bucks, you’ll be going up against massive names and established networks that specialise in the field.

A Rough Year Ahead for the Podcast Industry?

From Podnews

This Could Be a Rough Year for the Podcast Industry (vulture.com)

Over here at the Bright Vox Audio offices we’re not really aiming at people who want to be “podcasters.” So industry trends aren’t something to overly worry about. Focus on your product, brand and audience and you will be okay.

But it’s a good idea to stay a little informed about the industry and Nick Quah at Vulture is someone who knows the industry. And he and his sources foresee a tough year.  Especially for companies who make up numbers, quote them out of context or simply buy listens.

I’m inline with one source in the piece:

Some insiders with more hopeful outlooks encouraged a broader view: The short term is going to be hard, yes, but if it flushes out dumb money and bad practices, then the community will be coming out on the other side better than where it started. Perhaps that will mean fewer projects nobody wants (“bloated” celebrity chatcasts and true-crime shows were frequently cited), a better approach to ads (now trepidatiously trending toward the traditional radio experience), and more open space for the new and the creative.

Leave a Comment

Your email address will not be published. Required fields are marked *